3 Ways to Use YouTube to Boost Website Traffic!

If you want to reach people, YouTube is an incredibly attractive environment. This video platform gets an impressive three billion daily views and claims to be the world's second largest search engine behind Google and the third most visited website in the world. And lest you think YouTube is just for the likes of Miley Cyrus-Justin Bieber fans, you're missing its powerful marketing potential:

YouTube gives you a great opportunity to drive traffic to your website. 

Start thinking of your videos as mini websites whose goal is to get viewers off YouTube and onto your full website, where you can engage them with your business.

Traffic boosters can help you do this, and they're all based on one crucial element: a compelling call to action. What's most compelling, of course, is a free gift. It can be a free report, video, consultation or app that provides information or a service that delivers a real benefit to your target.

Come up with that offer, then tell people why they need to take advantage of it immediately. Craft a compelling call to action as enticingly as you can. Then use it with these three traffic boosting tactics.

Website Traffic Booster 1: End All YouTube Videos with a Call to Action  

At the end of every video, insert your compelling call to action telling viewers how to get to your website and the benefit of doing it.
Example:
"Thanks for watching. To learn more, go to URL_example.com and get this exclusive new guide."

Website Traffic Booster 2: Leverage the YouTube Video Description Box  

When you upload a new video on YouTube, be sure to fill in the video description box. Start with a short call to action with your entire URL: "Find out more: URL_example.com." This becomes a clickable link viewers see under the video. Then put in a short paragraph describing your video and end with another mention of your URL.

Website Traffic Booster 3: Use the YouTube Call-to-Action Overlay

This is a basic banner ad that appears in the lower third of the frame when your video begins. Even though it can be closed by the viewer, it gives you another chance to put in your call to action and a mention of the URL you want people to go to. You can even include a thumbnail image. To use this feature, sign up at: https://ads.YouTube.com.

Remember, to have your YouTube videos bring more people to your website, come up with that compelling offer and put it into a great call to action. Then insert your URL everywhere that's available.... Enjoy a great month!
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